Bob Daviduk and Joe Ross envision a world without plastic waste. “It’s a very ambitious goal, but you have to aim high from day one,” explains Bob Daviduk. Plastic is a valuable resource, but only around nine percent gets recycled worldwide. The rest lands in incinerators, landfills, or worse – the environment. But returning bottles for recycling is just one (extremely important) part of a functioning recycling process. Of course, the goal is to ultimately make the best possible use of the post-consumer PET and convert it back into high-quality products. And that is where rPlanet Earth comes in. The company’s two founders have recognized the market’s enormous potential. That is why the two entrepreneurs decided to start up a company that converts used PET containers back into new food-grade packaging – an ambitious project for a start-up.