After marrying the daughter of the castle owner in the 1980s, Dr Erich Prinz von Lobkowicz swiftly discovered his enthusiasm for the brewery. At the time, the brewery was small and not exactly in prime condition. Step by step, he set about modernising the production operation in the Art Nouveau-style brewery that has retained its rustic charm of yesteryear to this very day. Tradition is everywhere here. Josef Kronast, Senior Master Brewer and Technical Director in charge of production, has been part of the process since 2008. “We started very small here, working our way up the technology ladder and putting in place a distribution network,” he says. “Since I joined the brewery, there has been a never-ending stream of construction projects and upgrades.” New indoor tanks were added to the fermentation and maturation cellar again and again. The 180-hectolitre stainless steel brewhouse, which has meanwhile given reliable service for 45 years, is still used today. Back then, it was designed sufficiently large, so it could to keep up with the increase in sales over recent decades. “Since the 1990s, we’ve been able to secure a stronger market position for ourselves by purposefully reconnecting with our long-standing tradition of producing top-quality beers while making some long-overdue investments,” explains Prinz Peter von Lobkowicz.
Since I joined the brewery, there has been a never-ending stream of construction projects and upgrades. Josef KronastTechnical Director and Senior Master Brewer