innocent is the European market leader for smoothies and wants to use its position to set an example and new standards in the food industry. Sam Woollett, Site Director of the blender, explains: “We have big dreams of making the world a better, healthier place. We aim for our business to be climate neutral by 2025 and the blender plays a key role in reaching that target.” Environmental protection has always been a key priority for the company. But since climate change is currently one of the biggest challenges facing humankind, innocent has made minimizing the carbon footprint of its drinks its primary goal. In 2018, these efforts were rewarded when innocent was officially certified as a B Corp – thus gaining another opportunity to demonstrate that a successful business can also be a responsible business.