Its definition is comparatively broad: sparkling water (“seltzer”), alcohol, and a light fruity taste – and you can call it a hard seltzer. Especially the younger generation enjoys this new drink category since it is not only light in its taste, but also low in calories and alcohol. The production process varies between brewing and the typical mixing process.
The demand for hard seltzers has more and more breweries shifting their strategies to meet the shifting demographic of drinkers. Krones is currently working with several US beverage companies on their new product launches, providing brewers with expert guidance and support when looking at new or enhanced technology. Our technology portfolio complements this industry well – from product mixing and blending and flash pasteurization, to modifying existing brewhouses, full process design, and final production in various speed can fillers.