Steinecker brewhouse for London’s biggest brewery Beavertown

Logan Plant, the founder of Beavertown, was first inspired by the beers from his home region, the Midlands, which are known for their great beer heritage in the UK. At the age of 20, he dreamed of starting a brewery. But that got side-lined in favour of touring as a musician for 10 years. Eventually, he came back to that dream and, together with his wife, opened a brew pub in East London, where he brewed his own beers in the kitchen – about 800 litres a batch, once a week. 

Now, ten years later, what started as a small project has become much bigger: Beavertown has several brewery locations in London, including a microbrewery in the Tottenham Hotspur stadium, where they supply their beers to the fans of the club. The latest expansion came in 2022, with the commissioning of their newest and largest brewery, a 150-hectolitre fully automated Steinecker setup. Here, they create a new, innovative beer every month – in addition to their core range, which is available all year and consists of seven beers, and their barrel programme where they age and mature beers in wine barrels.

Our mission is about putting great beer on every street corner. Our beer is for everybody. Logan PlantFounder of Beavertown Brewery

Creativity is in their DNA

One of the highlights of the relatively young brewery’s history was the Beavertown Extravaganza, a craft beer festival they organised in London in 2017. There, they were joined by 70 breweries from all over the world and over 8,000 guests enjoyed the newest beer creations. This definitely is in line with the philosophy behind Beavertown: “It’s about more than just beer. It’s about creating an experience for the drinker and about taking them along the journey, whether that’s through our recipes, our artwork or the events that we put on at the brewery or in pubs or wherever it is. It’s about that creative gene that runs through everything we do. Also about pushing the boundaries of beer as much as we can. The philosophy is about making beer accessible, that’s what we’ve done with beers like Neck Oil or Gamma Ray,” explains Logan.

Creativity really is integral to Beavertown’s DNA, not only when it comes to the different beer styles. It is also visible on their product labels: skeletons, psychedelia and flashy colours – the designs definitely stand out on store shelves. Logan has lots of praise for his creative director, Nick Dwyer: “Nick worked as a waiter in our original brew pub, and he was just doodling in between shifts. He showed me his work – and I loved it. No one was doing anything like that before Nick put pen to paper and we put it on a can. He deserves so much recognition for what he has done for our beer.” 

“An almost unbelievable achievement”

The whole project, which started in August 2019, was overshadowed by the coronavirus pandemic. The project already was in full swing, but then the first lockdown started in England and all Krones service technicians had to leave the country. So, they dialled in from Germany instead. Both Nikola and Logan were amazed by the dedication and customer service provided by their partners at Krones. In the end, despite the size of the project in general and the pandemic interfering with the initial plans, the project was finished in time – “an almost unbelievable achievement”, as Nikola puts it.

We built London’s biggest brewery with the help of Krones. Considering that we’re only ten years old, to be in the driving seat of London’s biggest and most innovative brewery is amazing. Logan PlantFounder of Beavertown Brewery