Saving valuable resources and protecting our natural environment are key priorities for many people right now. According to a pan-European survey conducted by the UK-based opinion pollsters YouGov, 60 per cent of Spanish shoppers make sustainability their guiding principle, ranking Spain fourth behind Turkey, Italy and France.
The Spanish brewing giant Mahou San Miguel has also dedicated its efforts to ensuring sustainability and to this end formulated its strategy “Vamos 2030”, which specifies three targets:
- Advancing social and economic progress,
- Protecting natural resources and biodiversity,
- Promoting a healthier lifestyle geared to improving social and environmental governance.