But for globally operating companies they do in fact entail a snag that must not be underestimated: Any enterprise that does not refer to them often enough or at all will arouse suspicion. And the same applies for firms that overdo their SDG-related communication by suggesting it is possible to reach all 17 goals under their own aegis, so to speak. We, the Krones team, don’t belong to either group. To prove it, we specifically disclose both the goals where we can make a contribution thanks to our core business and those where we can’t. Just like in our Carbon Transition Plan, the rule is: Better to be frank and honest about the limits of our influence than to loiter on the brink of greenwashing.